James Ellender

James Ellender

Chief Executive Officer, ActiveXchange


Connecting the Sector through Technology with post COVID data insights

ActiveXchange is pioneering cross sector collaborations with sport, leisure, planners, operators and business. Today, they have a connected network of more than 3 million Australians connecting into the SportsEye Network through their partners. Pre, during and post covid, ActiveXchange has been working with its partners in Victoria and beyond, to deeply analyse membership and participation trends, to enable better evidence-based decisions post COVID and put insights and actions in the hands of planners, administrators, marketers and leaders through its platform.

Join ActiveXchange's CEO for a crash course in case studies and market insights from Victoria of practical examples of how data analysis, in a collective way via a sector wide approach post COVID.


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